Marketing Cloud Growth + Account Engagement = A Salesforce Power Couple
- Marta Pinto
- Jan 15
- 2 min read
Exciting news for Salesforce enthusiasts! The Spring ’25 release has officially dropped, and it’s rolling out something special for Marketing Cloud Account Engagement users (formerly known as Pardot). Drumroll, please: you can now tap into the magic of Marketing Cloud
Growth! Cue the virtual high-fives!
Why Marketing Cloud Growth Matters
Picture this: your marketing campaigns operating on turbo mode. That’s what Marketing Cloud Growth is all about. Think of it as upgrading from a trusty old bike to a sleek e-bike – faster, smarter, and just plain better.
If Account Engagement has been your go-to for personalized email campaigns, landing pages, and lead scoring, Marketing Cloud Growth takes it up a notch. You’re not just sending emails anymore; you’re orchestrating customer journeys that could win awards.
Spring ’25 Highlights That Shine
Here’s a quick rundown of what makes this release a must-know:
Enablement Assistant for Account Engagement: Struggling to find your way? The new Enablement Assistant acts like your personal GPS, guiding you through setup, best practices, and feature implementation.
Marketing Cloud Growth for Account Engagement Users: The headline act! Growth unlocks advanced segmentation, powerful analytics, and cross-channel campaign capabilities. It’s a dream come true for marketers ready to supercharge their strategies.
Improved Reporting and Insights: Data is king, and now it’s easier than ever to crown your efforts. With enhanced dashboards and insights, you’ll have a crystal-clear view of what’s working, what needs tweaking, and what’s ready for the recycling bin.
Why You Should Be Paying Attention
Let’s be real: keeping up with Salesforce updates can feel like chasing a runaway train. But this one’s worth your time. Marketing Cloud Growth doesn’t just expand your toolkit – it revolutionizes how you connect with your audience. We’re talking next-level personalization and engagement that make your brand unforgettable.
Get Started with Marketing Cloud Growth
Check Your Licenses: Make sure you’re all set with Account Engagement.
Dive into the Features: Explore what Marketing Cloud Growth can do, and don’t hesitate to experiment. Remember, the Enablement Assistant is here to guide you.
Show Off Your Skills: Once you’ve mastered the tools, let the results speak for themselves. Your competitors will be scrambling to catch up.
Final Thoughts
Spring is synonymous with growth, and Salesforce’s latest update lives up to the season. Whether you’re a pro at Account Engagement or a newbie, Marketing Cloud Growth is your ticket to creating marketing magic in 2025. So, grab your coffee (or your beverage of choice), update your Salesforce instance, and let’s make this year unforgettable for your customers.
Are you ready to embrace Marketing Cloud Growth? Drop your thoughts in the comments or reach out – let’s geek out about this game-changing update!
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